Dawnamatrix In The Philadelphia Museum of Art book “Off the Wall: American Art to Wear.”

This article elaborates on WOW’s (The World Of Wearable Art) global importance in an academic context…and quite the global importance the competition holds. Our “Foreign Bodies” outfit, which was awarded the Overall International Design Award, International Award: Americas Winner at the WOW competition in 2018, makes an appearance in the book.  Designing bespoke latex, flattered …

ContinueDawnamatrix In The Philadelphia Museum of Art book “Off the Wall: American Art to Wear.”

WOW-ed a 3rd Time?

This last idea, how alternative fashion can impact the global sphere, is very much at the heart of the World of WearableArt competition we have been involved with and have won at in the past two years. This year marks our third entry into the competition, and just this week we learned that we passed the pre-selection round and our entry, in the avant-garde category, is on its way to New Zealand for the next round of judging

Nicki Minaj Does It Again…To Billboard

We offer our most heart-felt congratulations of such an amazing accomplishment from one of our most stunning original current pop stars, Nicki Minaj. A star who continues to challenge her musical peers as much the fashion world. A world we are proud to say we are part of.

Dawnamatrix & Pitbull At The 2018 Latin American Music Awards

We really are thrilled anytime we get to work in the pop world. Dressing Beyoncé’s dancers for the VMA’s, Katy Perry for a video, Nicki Minaj and now Pitbull, really we couldn’t be more honored. This is just another example of what all of us fashionistas and latex fans have known for so long; that what we love to wear looks good just about any place.

The Business Of Latex Couture

But we are featured as one of three companies/groups/producers questioned, about the current state of advertising. YNOT wanted to know what we do, and for us particularly, how the mainstreaming of alternate haute couture has changed how we’ve approached business in the past few years.

Nicki Minaj At The 2018 BET Awards

When it comes to featuring latex couture and alternate fashions in her live performances and pretty much any place else we see her, Nicki Minaj is a queen. Yes, Katy Perry, Beyoncé, so many others singers and actresses wear latex bodysuits, tops and latex lingerie on stage, in their videos or just out and about town. But if you caught Nicki Minaj’s performances at the 2018 BET Awards just passed you’d have to admit this rapper/pop star is at the top of the heap when it comes to rockin’ latex.

Interview in City Arts

I never know what someone will think when they step into the nuts-and-bolts of our manufacturing. It certainly isn’t as glamorous as one of my wardrobe pieces being featured in a Katy Perry video or on a model posing in the latest issue of Vogue. That ‘end result’ is something I do enjoy witnessing of course, even being congratulated over ( I won’t lie, I like the affirmation as much as anyone.) But the day-to-day work isn’t sexy by any means, although it is rewarding in a way I can’t readily articulate. But Amanda and City Arts reported on what we do in such a special way

Speaking For Bespoke In 2018

Don’t worry, you can count on us to keep up. Being part of the alternative fashion universe, and rendering latex especially, we can’t help but recognize the latest of technology as far as textile art and latex clothing making. It’s just the nature of what we do that our clothing is seen in connection with the latest in costume designing, high-tech magazine set designs and made for the most forward-thinking costumers, be they celebrity divas, The World of WearableArt or you.

2018 Latex Predictions-Part 2

Then too we have to assume that our best and brightest celebrities, whether they be musicians, models or reality stars, will continue to push their own level of branding as well as stepping-out style. And there too we will see innovations, as we will stutter steps, as truly marvelous wardrobes rise like cream to the top of our cultural coffee brew. How much of this couture will be made of latex?

Dawnamatrix Accessorizes Urban/BOHO PUFF Shoot

For us, latex accessories are as important as the shirts, catsuits and full wardrobe pieces we make. The two pictures here feature our latex gloves and our Premium Thigh Highs married with fabric garments shot for a urban/Boho shoot ‘PUFF,’ done locally.

A Pratt Tribute

To see our wardrobe pieces adorn the likes of Katy Perry or featured in magazines throughout the world, is also an honor and thrill. And then just to hang out with our fellow fashion fashionistas, as much admiring their work as being complimented on ours, rewards us in ways we can’t describe. But to be recognized recently by the school we learned so much of our craft in, as we just were in this Pratt Institute News piece, puts an icing on the cake that we have been hard baking the past few months.

Samantha Bolton meets Katy Perry

K.P. super fan (one of the legion of “Katycats” who attend multitude Perry shows and dress in homemade outfits based on their favorite singer’s classic looks) Samantha Bolton drove over eight hours for a Perry show in Kentucky. She was also wearing a dress she designed made of more than 3,000 rhinestones for her planned meet-and-greet with the singer. Bolton’s outfit consisted of high heels with sparkly eyeballs and a black dress with a matching eye inside lips across her chest, matching smaller eyes on her skirt.

Dawnamatrix Outfits Katy Perry @The Barclays Center

Katy Perry performed at the arena on Oct 11th and in keeping with their tradition of making each gift different and personalized to fit the artist, Barclays Center wanted something custom and memorable that really would stick out for Katy. They wanted something the pop star would really love, and something that also represented Brooklyn. And we were commissioned to make a jacket (see here) inspired by Katy’s song “Swish Swish.”

Peter W. Czernich’s Unleashes His Beauties

Once again gorgeous ladies, latex couture and lots of other alternate wardrobe is on display as seen through the eye of Peter W. Czernich. In his “Fetish Beauties” photo exhibition, the man known as the brains behind Marquis Magazine, is presenting his unique prints and books at the Etienne’s Art Galerie in Luxemburg at the end of September.

Katy Perry Feeds The Hand That Feeds

One expects a VMAs host to be entertaining and even outrageous. With Katy Perry at the helm for this year’s show, home viewers as well as the famous in-house audience members had to expect wild (and many) wardrobe choices from the hostess. And Katy Perry did not disappoint with her haute couture array, as she surely paid homage to the medium the VMAs were built on and are broadcast from.

Life Is Good for Shania Twain’s Couture Choices

As a homage to Robert Palmer’s “Addicted To Love” video, one might recall Shania in first top hat and long coat, with a bevy of beefy guys playing instruments behind her, then later revealing the iconic sexy corset/mini skirt look. Shania returns, albeit briefly, in some of that wardrobe in her brand new video, “Life’s About to Get Good” for the lead off single from her soon-to-be-released album, Now.

Behind the Scenes of Katy Perry’s “Bon Appétit” Music Video

From getting the call from stylist team stylist team Rob Zangardi & Mariel Haenn to provide a latex kimono, our Lux Bra and High Waisted Panty (and other stuff not used in the video) to the actual thrill of seeing what Dawnamatrix clothing was indeed used to now enjoying this nuts-and-bolts little peek, Bon Appétit has been quite the scrumptious meal for us.

Dawnamatrix Helps Katy Perry Wish You Bon Appétit

You might not think there is a connection between latex clothing and a full course meal, but Katy Perry sure does. In her new video “Bon Appétit” -the second single off of the pop diva’s upcoming 4th studio album-Katy not only wears latex couture, but she wears some Dawnamatrix latex couture!

Dana Proctor sells Britney Spears

When it comes to our modern day pop divas, a latex skirt is just as important as a wardrobe fail, as is some costume becoming iconic. From stage, video, late-night clubbing a Katy Perry, a Nicki Minaj and Rihanna can be seen wearing any number of outfits fans drool over and unknown designers would have given anything to have made. Dana Proctor saw the value of Britney Spears’ outfits, as she came to collect seven Britney wardrobe pieces, pieces that she is now trying to sell on eBay for one million dollars.

After The Met Gala

This year’s theme for the Met Gala was “Rei Kawakubo/Comme des Garçons,” celebrating the famous designer to be featured in this year’s Met museum exhibit. The last time the Met featured an exhibit at the museum focusing on a living designer was with Yves Saint Laurent …back in 1983. The Met Gala, what has been called by many “The East Coast Oscars,” marks the opening night of the museum’s exhibit, with the money from the party-tickets priced at what only celebrities could afford-gathered to keep the Met going.

Rockin’ Billboard, Part 2

As much talking about musicians like Katy Perry and getting the call from stylist Andrew Richardson to create what has, to date, been one of our most seen creations, the inflatable skirt and “Skater Dress” for CoverGirl’s “Plumpify Mascara” commercial, Shira also delved deep into the Dawnamatrix story. I loved how her article focused on the topic of running a latex fashion business, not just on Katy Perry latex (which could be a whole article in itself, especially for a music magazine) or cosplay or any other mainstream latex placement.

Dawnamatrix and Billboard, A ‘Rockin’ Match-Part 1

Latex clothing and Billboard? Why not, we say. Writer Shira Karsen, the Lifestyle Editor for Billboard.com recognizes how the styles and material we so love are slipping ever further into the mainstream in her just published: “The Fashion Designer Bringing Latex From Cosplay to Katy Perry & Nicki Minaj: Exclusive”…an exclusive with, yours truly!

Nicki beats Aretha celebrates in latex

Following the progression of a super pop diva like Minaj one as much comes to listen to her changes, as see them. As the woman’s proportions seemingly progress with her music and style certainly Ms. Minaj seems to be lately wiggling well past any effect we might have enjoyed from Lady Gaga latex showings or even Katy Perry latex (though Perry has a new album about to hit, so who knows what wild styles she will be rocking soon.)

Vogue Welcomes You To The Jungle…With Dawnamatrix

You know how much we love when considerations of latex styling slip into the haute couture mainstream. All humbleness aside, we love it even more when we are involved with that ‘slipping in.’ In U.S. Vogue’s April 2016 issue, model Grace Hartzel poses in the Mexico jungle of Los Pazos in a ‘Welcome to the Jungle’ spread…wearing Dawnamatrix Wrist Length Gloves.

Dawnamatrix At The 2016 Grammys

Ok, we didn’t exactly make it to the stage, nor were any of our latex outfits dripping off any of the divas of the day. Yes, we would have loved to have accessorized Z LaLa’s whip dress or added some David Bowie-inspired latex bling for Lady Gaga’s tribute. But where our couture was seen Monday night is probably just as important as being on the actual Grammy broadcast, at least when it comes to advertising dollars. It seems a newer Covergirl “Plumpify Mascara” 60 second spot, starring Katy Perry wearing our Skater Dress and inflatable skirt, was shown during Monday night’s music celebration commercials.

Dawnamatrix, Katy Perry and U.S. Vogue

Our excitement over Katy Perry wearing out latex couture in the new Covergirl “Plumpify” Mascara commercial continues. We have just learned that a print add from the commercial-showing Dawnamatrix couture-has appeared in a two-page spread in the January 2016 issue of U.S. Vogue.

Dawnamatrix Inflates Katy Perry For Covergirl’s “Plumpify”

We were contacted by stylist Andrew Richardson over the summer to create a larger-than-life look for the “Fireworks” singer, pieces as sexy as they were unusual, for a Covergirl “Plumpify Mascara” commercial. Dressing a woman known for her outrageous and innovative fantasy costume designs, someone who can straddle both the sexy and the silly, a pop star of infinite different looks and persona, we knew we had to bring the very best to this assignment and take the word “Plumpify” to a whole new level.

Spotlight on Four D Rubber, Dawnamatrix Latex Supplier

Four D is a global-wide “market leading manufacturer of natural & synthetic precision latex rubber sheeting and products.” Through their half century and more of creation and service (they have been working with latex clothing for 35 years) the company has gained a reputation second-to-none for producing the marketplace’s leading thin latex sheeting, and to be sure, this thinness is so very important to a designer like us who needs to manipulate material in so many ways. 4D’s continued innovations and their willingness to jump right in and help with any quandary presented them has seen them provide products and materials to not just latex couture designers but for dental Dams, food processing equipment and even exercise putty.$

All The News That Kinda Fits: The Katy Perry Sundress Controversy, RiRi For Puma and Some Calvin and Skin From Kendall Jenner

Colorful and cute, you say (and yes, we are down with flowers adorning dresses, see here…) surely, but some folks take the flowers to be a statement of support for the Sunflower Student Movement (this is a group of students who have taken to protesting a trade deal between Taiwan and China). Katy has been sporting sunflowers in her Prismatic tour since it began and she did not comment about what she may-or may not have-meant wearing her dress and cape.

Katy Perry @ The Super Bowl

If you are unaware, The “Firework” singer is presenting the halftime show this year. Judging by Katy’s past performances her costumes for Sunday-deigned by Jeremy Scott-could be wild indeed. At a Super Bowl XLIX press conference Miss Perry assured us all that her opening costume would be “flaming hot,” that she is bringing a lion and some sharks to her performance “creating three or four different worlds” and that though she knows nothing about the latest ‘Deflategate’ controversy “nothing in my performance will be deflated.”

Miley Cyrus & Bondage Chic

Miley is a young woman seemingly hell bent on twerking her way to a Disney disconnect. We have all seen her consistent Instagram posts, her provocative (and very ‘stripped down’) videos and live performances, but this week the 21 year old singer sported a Tom Ford-designed creation of sheer top with crisscross sequin straps just covering her breasts and a long black skirt. Fashion fans and critics jumped on the look, describing the outfit as ‘bondage inspired’ (as if even any of us know what that means really) and Miley got tons of mileage from the pics of her at the event.
We have strategically strapped halters, revealing cleavage tops, and a goodly amount of sheer and transparent panels (see here , here and here) but we dare think that the fetish/kink/whatever-inspired seems to be is in the eye of the wearer when it comes to mainstream couture. Interestingly enough, at this same gala, fetish model queen Dita Von Teese was sporting a simple satin head-to-toe length satin gown with no hint of any alternative wardrob-ing. How’s that for fashion irony?

Chanel Rocks Pop

Just last week Chanel No.5 revealed their new mini movie starring Gisele Bündchen. Directed by Baz “Moulin Rouge” Luhrmann the mini film got lots of press. There are such scrumptious shots of an equally scrumptious Gisele surfing, prancing, smiling-as you’d expect investing magic to every scene she is in-one almost forgets why they are watching the five minute plus video. Now comes the news that Karl Lagerfeld snapped-up happy hat wearer Pharrell Williams for the next Chanel flick (Pharrell stars with Cara Delevinge and Hudson Kroenig and a spate of dancers) which was shot last week. It’s big business marrying pop music stars with fashion these days-(did you happen to see Taylor Swift on the cover of UK Vogue for November?)-but Chanel seems to truly be ‘upping the ante’ in the mainstream haute couture world.