The Business Of Latex Couture

I’ll caution you now that this new article in YNOT concerns some adult themes, not just the latex outfit wear. But we are featured as one of three companies/groups/producers questioned, about the current state of advertising. YNOT wanted to know what we do, and for us particularly, how the mainstreaming of alternate haute couture has changed how we’ve approached business in the past few years.

Mentioned in the piece is the work we did fitting Katy Perry with our inflatable dress for her Covergirl commercial, certainly one of our more recent major mainstream moments. Thrilled as we were to participate in this national spot, more and more we all know that celebrity fashion has been pushing the bounds of acceptability (some would say legitimacy) for what we all knew, at one time, as strictly fetish clothing (or at least that’s what lots of our wardrobe choices were called).

Did you happen to see Amber Rose walking the red carpet into the VMA’s last week? The curvy lady was in a head-to-toe red latex devil costume. She certainly looked sexy, but had this been five years ago she probably would have garnered even more attention than she did. Latex on music award red carpets or even in high-end fashion shoots is seen time and again these days, as much as how much it is being worn on stage by someone like Nicki Minaj.

As we say in the YNOT piece above “…these days, so many images in fashion magazines use this type of imagery (we were speaking about BDSM and fetish particularly), it is immediately accepted and embraced.”

Don’t you feel that is the case with that you step out in?

We are fully aware that latex kimonos or a Dragon Fin Collar are most probably not going to make top prom 2019 styles (although one can always dream). But when a business to business website like YNOT comes to calling, surely latex has arrived in some small way.