Turning Back Time And Believing in Cher

And here we have been going on about making Katy Perry latex for her latest video, “Bon Appetit” (of which we are infinitely proud). But did you catch Cher at the 2017 Billboard Music Awards this Sunday past? Katy P., Rihanna, all our reigning pop divas would have to give a nod to Cher, who …

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Dawnamatrix Helps Katy Perry Wish You Bon Appétit

You might not think there is a connection between latex clothing and a full course meal, but Katy Perry sure does. In her new video “Bon Appétit” -the second single off of the pop diva’s upcoming 4th studio album-Katy not only wears latex couture, but she wears some Dawnamatrix latex couture!

Dana Proctor sells Britney Spears

When it comes to our modern day pop divas, a latex skirt is just as important as a wardrobe fail, as is some costume becoming iconic. From stage, video, late-night clubbing a Katy Perry, a Nicki Minaj and Rihanna can be seen wearing any number of outfits fans drool over and unknown designers would have given anything to have made. Dana Proctor saw the value of Britney Spears’ outfits, as she came to collect seven Britney wardrobe pieces, pieces that she is now trying to sell on eBay for one million dollars.

After The Met Gala

This year’s theme for the Met Gala was “Rei Kawakubo/Comme des Garçons,” celebrating the famous designer to be featured in this year’s Met museum exhibit. The last time the Met featured an exhibit at the museum focusing on a living designer was with Yves Saint Laurent …back in 1983. The Met Gala, what has been called by many “The East Coast Oscars,” marks the opening night of the museum’s exhibit, with the money from the party-tickets priced at what only celebrities could afford-gathered to keep the Met going.

Rockin’ Billboard, Part 2

As much talking about musicians like Katy Perry and getting the call from stylist Andrew Richardson to create what has, to date, been one of our most seen creations, the inflatable skirt and “Skater Dress” for CoverGirl’s “Plumpify Mascara” commercial, Shira also delved deep into the Dawnamatrix story. I loved how her article focused on the topic of running a latex fashion business, not just on Katy Perry latex (which could be a whole article in itself, especially for a music magazine) or cosplay or any other mainstream latex placement.

Dawnamatrix and Billboard, A ‘Rockin’ Match-Part 1

Latex clothing and Billboard? Why not, we say. Writer Shira Karsen, the Lifestyle Editor for Billboard.com recognizes how the styles and material we so love are slipping ever further into the mainstream in her just published: “The Fashion Designer Bringing Latex From Cosplay to Katy Perry & Nicki Minaj: Exclusive”…an exclusive with, yours truly!

Nicki beats Aretha celebrates in latex

Following the progression of a super pop diva like Minaj one as much comes to listen to her changes, as see them. As the woman’s proportions seemingly progress with her music and style certainly Ms. Minaj seems to be lately wiggling well past any effect we might have enjoyed from Lady Gaga latex showings or even Katy Perry latex (though Perry has a new album about to hit, so who knows what wild styles she will be rocking soon.)

Vogue Welcomes You To The Jungle…With Dawnamatrix

You know how much we love when considerations of latex styling slip into the haute couture mainstream. All humbleness aside, we love it even more when we are involved with that ‘slipping in.’ In U.S. Vogue’s April 2016 issue, model Grace Hartzel poses in the Mexico jungle of Los Pazos in a ‘Welcome to the Jungle’ spread…wearing Dawnamatrix Wrist Length Gloves.

Dawnamatrix At The 2016 Grammys

Ok, we didn’t exactly make it to the stage, nor were any of our latex outfits dripping off any of the divas of the day. Yes, we would have loved to have accessorized Z LaLa’s whip dress or added some David Bowie-inspired latex bling for Lady Gaga’s tribute. But where our couture was seen Monday night is probably just as important as being on the actual Grammy broadcast, at least when it comes to advertising dollars. It seems a newer Covergirl “Plumpify Mascara” 60 second spot, starring Katy Perry wearing our Skater Dress and inflatable skirt, was shown during Monday night’s music celebration commercials.

Dawnamatrix, Katy Perry and U.S. Vogue

Our excitement over Katy Perry wearing out latex couture in the new Covergirl “Plumpify” Mascara commercial continues. We have just learned that a print add from the commercial-showing Dawnamatrix couture-has appeared in a two-page spread in the January 2016 issue of U.S. Vogue.

Dawnamatrix Inflates Katy Perry For Covergirl’s “Plumpify”

We were contacted by stylist Andrew Richardson over the summer to create a larger-than-life look for the “Fireworks” singer, pieces as sexy as they were unusual, for a Covergirl “Plumpify Mascara” commercial. Dressing a woman known for her outrageous and innovative fantasy costume designs, someone who can straddle both the sexy and the silly, a pop star of infinite different looks and persona, we knew we had to bring the very best to this assignment and take the word “Plumpify” to a whole new level.

Spotlight on Four D Rubber, Dawnamatrix Latex Supplier

Four D is a global-wide “market leading manufacturer of natural & synthetic precision latex rubber sheeting and products.” Through their half century and more of creation and service (they have been working with latex clothing for 35 years) the company has gained a reputation second-to-none for producing the marketplace’s leading thin latex sheeting, and to be sure, this thinness is so very important to a designer like us who needs to manipulate material in so many ways. 4D’s continued innovations and their willingness to jump right in and help with any quandary presented them has seen them provide products and materials to not just latex couture designers but for dental Dams, food processing equipment and even exercise putty.$

All The News That Kinda Fits: The Katy Perry Sundress Controversy, RiRi For Puma and Some Calvin and Skin From Kendall Jenner

Colorful and cute, you say (and yes, we are down with flowers adorning dresses, see here…) surely, but some folks take the flowers to be a statement of support for the Sunflower Student Movement (this is a group of students who have taken to protesting a trade deal between Taiwan and China). Katy has been sporting sunflowers in her Prismatic tour since it began and she did not comment about what she may-or may not have-meant wearing her dress and cape.

Katy Perry @ The Super Bowl

If you are unaware, The “Firework” singer is presenting the halftime show this year. Judging by Katy’s past performances her costumes for Sunday-deigned by Jeremy Scott-could be wild indeed. At a Super Bowl XLIX press conference Miss Perry assured us all that her opening costume would be “flaming hot,” that she is bringing a lion and some sharks to her performance “creating three or four different worlds” and that though she knows nothing about the latest ‘Deflategate’ controversy “nothing in my performance will be deflated.”

Miley Cyrus & Bondage Chic

Miley is a young woman seemingly hell bent on twerking her way to a Disney disconnect. We have all seen her consistent Instagram posts, her provocative (and very ‘stripped down’) videos and live performances, but this week the 21 year old singer sported a Tom Ford-designed creation of sheer top with crisscross sequin straps just covering her breasts and a long black skirt. Fashion fans and critics jumped on the look, describing the outfit as ‘bondage inspired’ (as if even any of us know what that means really) and Miley got tons of mileage from the pics of her at the event.
We have strategically strapped halters, revealing cleavage tops, and a goodly amount of sheer and transparent panels (see here , here and here) but we dare think that the fetish/kink/whatever-inspired seems to be is in the eye of the wearer when it comes to mainstream couture. Interestingly enough, at this same gala, fetish model queen Dita Von Teese was sporting a simple satin head-to-toe length satin gown with no hint of any alternative wardrob-ing. How’s that for fashion irony?

Chanel Rocks Pop

Just last week Chanel No.5 revealed their new mini movie starring Gisele Bündchen. Directed by Baz “Moulin Rouge” Luhrmann the mini film got lots of press. There are such scrumptious shots of an equally scrumptious Gisele surfing, prancing, smiling-as you’d expect investing magic to every scene she is in-one almost forgets why they are watching the five minute plus video. Now comes the news that Karl Lagerfeld snapped-up happy hat wearer Pharrell Williams for the next Chanel flick (Pharrell stars with Cara Delevinge and Hudson Kroenig and a spate of dancers) which was shot last week. It’s big business marrying pop music stars with fashion these days-(did you happen to see Taylor Swift on the cover of UK Vogue for November?)-but Chanel seems to truly be ‘upping the ante’ in the mainstream haute couture world.

Wearable Tech Fashion

From the Ralph Lauren Polo Tech tee at the U.S. Open this year to Apple’s Watch wrist-computer (and Motorola Android devices and Samsung Electronics just like it) to Sensoria’s upcoming smart sock (and bras and shirt) ‘smart’ wearables with their pedometers, blood monitors and winking illuminations seem to be the coming thing for fashion. Whether it is the true invasion of technology or art in America (made in other places for sure) all these designs, gadgets and meters built into our clothes are surely the coming thing, as they have already come to us.