WOW-ed a 3rd Time?

This last idea, how alternative fashion can impact the global sphere, is very much at the heart of the World of WearableArt competition we have been involved with and have won at in the past two years. This year marks our third entry into the competition, and just this week we learned that we passed the pre-selection round and our entry, in the avant-garde category, is on its way to New Zealand for the next round of judging

What You-Know-Who Is Wearing For Halloween 2018

Beyoncé revealed herself across Instagram recreating Tony Braxton’s cover for Braxton’s first official single “Another Sad Love Song.” Dressed in white tee, short black wig, Beyoncé made the perfect “Phoni” Braxton, as she titled the picture. Having just shown up at the Twisted Tales Unicef event in London, Rita Orr made quite a bit of buzz in a leggy blac

Dawnamatrix & Pitbull At The 2018 Latin American Music Awards

We really are thrilled anytime we get to work in the pop world. Dressing Beyoncé’s dancers for the VMA’s, Katy Perry for a video, Nicki Minaj and now Pitbull, really we couldn’t be more honored. This is just another example of what all of us fashionistas and latex fans have known for so long; that what we love to wear looks good just about any place.

Nicki Minaj At The 2018 BET Awards

When it comes to featuring latex couture and alternate fashions in her live performances and pretty much any place else we see her, Nicki Minaj is a queen. Yes, Katy Perry, Beyoncé, so many others singers and actresses wear latex bodysuits, tops and latex lingerie on stage, in their videos or just out and about town. But if you caught Nicki Minaj’s performances at the 2018 BET Awards just passed you’d have to admit this rapper/pop star is at the top of the heap when it comes to rockin’ latex.

What Beyoncé Wears When Going Around Again

Currently working through the European stage of their huge On the Run Tour 11, Beyoncé and JAY-Z reveal a costume during the show that would even make a latex clothing devote stand-up and take notice. Interestingly enough, though we reported on the couture the couple is using in ORT11, one of the most unique (and downright sexy) dresses to take notice of appears only on video during the show.

OTR II Is Coming

Beyoncé and JAY-Z just announced the dates for their On The Run 11 tour. This set of concerts will take the pair through stadiums, beginning in the UK, then running through Europe and swinging by romp through North America, starting July 25th. The husband-and-wife musical juggernaut last toured together in 2014 for the first “On the Run” tour.

Hillary In Leather

Culturally we’ve pretty much come to expect the black jacket turn from men. From Brando in “The Wild One,” to Elvis’ ’68 “Comeback Special” (dressed in head-to-toe black leather actually) to John Travolta’s T-Bird leader in Grease, the ubiquitous leather jacket has been recognized as male king-of-the-heap style. Yes, we did have Beyoncé wearing her Dsquared2 black leather jacket during her 2016 Super Bowl half-time show, but for a woman of such important feminist presence as Hillary Clinton sporting a leather jacket makes a statement indeed. And that the ex-First Lady chose these particular wardrobe choices at this specific conference made an even bigger impact around the web.

Dawnamatrix & Beyoncé @ The 2016 VMA’s: Together Again

Dawnamatrix congratulates all the other designers who continued to last night’s celebrity wardrobes and onstage outfits (be they latex or anything else), as well as all the winners and array of announcers on hand at Madison Square Garden, We also sent a special thank you to Marni Serofonte for honoring us again by reaching out and asking us to be part of Beyonce’s show-stopping performance

The Future Is Not ‘Exactly’ Now @ The 2016 Met Gala…But Miss Bey Was In Latex!

ABC-TV news announcers wondered over Beyoncé latex gown and how she kept cool in it, as Miss Bey topped the dressers at the Met Gala at the beginning of the week. With co-host Taylor Swift “Goin’ Goth” in mostly black thigh-high strappy sandals and a silver mini and Zayn Malik sporting silvery faux robot arms, lots of celebs were attempting dress to the “Manus x Machina: Fashion in an Age of Technology,” theme of the night. While others, notably Beyoncé, went her own way…in a stunning latex fashion design.

Beyoncé Makes Sweet Lemonade With Fashion Designers

Beyoncé broke her new ‘visual album on HBO this past Saturday, and though there wasn’t a latex outfit to be seen, it was a musical treat as well as a fashion bonanza. The hour-long 12 video program “Lemonade” featured designers like Air and Yeezy, Phelan, Saint Laurent as well as virtually unknowns like Yousef al-Jasmi, all dressing Miss Bey swimmingly indeed.

Behind the Scenes, Before Kylie Jenner-Part 3

We’d like to profess some acute forethought that the Kylie Jenner Interview Magazine piece would make such a splash…that we’d know it would even court controversy as we reported in our last blog. But when Interview contacted us they did not mention who we would be dressing, nor did they let us in on the concept photographer Steven Klein was planning, a homage to Hatstand, Table and Chair. But as is our want, we did manage a bit of research over the particular garments we were sending and low and behold it became apparent that we were contributing to a pop art legacy. Little did we know until we saw the pictures this week that the living doll to be used here was none other than Kylie Jenner and that the pictures would turn out as wonderful as they did…with so much of our stuff used!

Dawnamatrix on Fox’s GOTHAM

In the “The Anvil or the Hammer” episode, Donal Logue’s “Detective Harvey Bullock” sauntered into the very upscale, tricked-out fetish club, “Foxglove.” It was a beautiful bar/lounge with equally beautiful people and garments, and even engraved invitations. There was a man in a diaper and mask being fed a bottle, lots of leggy dames, a stage at one end, and two distinct ‘school girls’ dressed in black mid thigh, high collar dresses who happened to pogo-like walk by the detective…wearing our tube socks! It made for a spectacular long shot of our wares.

Dawnamatrix and Sharon Stone

With Twiggy ‘returning‘ at 65 to front a “L’Oréal Professionnel” campaign, acting roles for women over 40 gaining accolades at the latest award shows and the obvious allure of ladies like Sharon Stone, beauty is obviously well available and timeless on women of any age, of any station and wearing whatever she damn well pleases…though we couldn’t be happier that Ms. Stone is wearing Dawnamatrix here in L’Officiel Australia’s February 2015 issue.

L’Officiel Singapore Magazine and Dawnamatrix!

Stylist Amy Mach contacted us to pull garments for a shoot for November’s L’Officiel Singapore Magazine. Traveling to Japan as we were this was a perfect opportunity to feature Dawnamatrix in a startling beautiful high-end publication while we paired with equally high-end designers. The model featured in the pictorial, Hailey Clausen is “the face of Gucci” and to say we were thrilled have our wares in the shoot with Louboutin, Chanel, Dolce & Gabbana, etc. would be a monumental understatement.

Beyoncé & Topshop

Dawnamatrix supporter Beyoncé is not the only modern-day performer to partner with/create a fashion label or dabble in accessories. Less we forget Rihanna working with River Island, Madonna and her daughter Lourdes’ “Material Girl” selling at Macy’s; the list of pop and fashion working business models and creating brands together grows daily. In fact, it seems these days one isn’t a pop singer or famous personality without, at the very least, supporting or hawking for a couture label, creating a new collection with a fashion designer or developing a whole new brand.

What Dawnamatrix Did On Our Summer Vacation: Montreal Fetish Weekend 2014, Part 1

    As we have been hinting for a few months now, Dawnamatrix not only attended the Montreal Fetish Weekend 8-27th to 9/1, but we premiered our new “Space and Time” line there. It was a glorious fun-filled fantasy fetish runway outing Saturday night, with the crowd in attendance truly grooving on our new wares. …

ContinueWhat Dawnamatrix Did On Our Summer Vacation: Montreal Fetish Weekend 2014, Part 1

Some Non-Dawnamatrix 2014 VMA Fashions

Yes, more happened at the VMA’s on Sunday night then just Beyoncé’s dancers wearing Dawnamatrix outfits. The very next night actually saw the Emmy award show telecast and to be sure there were some ladies there rocking some amazing couture (a much older crowd, the order of the day seems to be gowns, where anything seems to go with the VMA hip hop hop hop hop-ier set.) We thought it might be good to take a last look at the fashions from the 2o14 VMA’s

Beyoncé & Dawnamatrix at the VMA's, The After Show P.R.

Serofonte called Dawnamatrix and ordered 68 garments in total for the Beyoncé’s VMA outing, including garter belts and stockings, vintage bra and panty girdle sets, all made of high grade latex. Having previously been commissioned by Covergirl to make pieces for Pink and Katy Perry, Dawnamatrix is no stranger to working with pop stars or supplying outfitsand accessories to award shows. This order for Beyoncé’s performance was the culmination of five years of hard work the Boston-based alternate fashion company has been putting into their brand.

Dawnamatrix and Beyoncé at the 2014 VMA’s: Perfect Together

Beyoncé’s stylist, Marni Serofonte just ordered 71 garments from us for Miss Bey’s 16 dancers for Sunday’s VMA’s! We’re deep in the work zone as you can no doubt expect (and with our new line coming out at the end of the month at Montreal Fetish Weekend, plus regular customer orders we were pretty busy to begin with) but to say we are thrilled with this honor would be the understatement of the summer. We have worked with pop divas before. Pink and Katy Perry instantly come to mind, and we have had our designs on hand for big events, from fashion shows to music award ceremonies but the VMA’s is pretty much an alternative fashion designer’s dream. And getting our latex unmentionables this close to a star of Beyoncé’s caliber is absolutely thrilling.