Beyoncé x Balmain Born At “Beychella” is Here

Whether her dancers are wearing our latex outfits and accessories or not, you know how much we love, and follow Miss Bey. A royal pop star, couture queen, viral video icon and stellar live performer, how could one not be influenced by and not notice Beyoncé and all her stellar moves, on stage and off. And as much as she seems to ever have, the lady is continuing to make statements and putting her money where her mouth is when it comes to using haute couture to promote good work.

And damn, the lady does know her fashion.

At Coachella this year (renamed “Beychella” after Beyoncé tore the music festival apart with some incendiary performances) the singer and clothing designer Balmain’s creative director, Olivier Rousteing had a meeting of the minds. At rehearsal for Coachella, Beyoncé got a good look at her dancer’s Balmain stage costumes, influenced by the marching bands of a bunch if U.S. black colleges and universities. A grand statement could be made, the singer and Rousteing realized, and it was then that the Beyoncé x Balmain collaboration was born.

One may also remember Balmain creating that Queen Nefertiti Egypt-inspired cape and crown of bedazzled black, silver, and gold for one of the more eye-catching Beyoncé moments at Coachella.

In two days, Balmain will launch its 3-piece Balmain x Beyoncé collection at its Paris flagship store (the following day the same items will be available at  balmain.com and beyonce.com.) The collection features the yellow and pink sweatshirts from Coachella, as well as a black T-shirt sporting the same sorority graphic the sweatshirts show.

As much making a statement as certainly using funds to better a cause, a portion of the profits from the Beyoncé x Balmain collaboration will go to the United Negro College Fund.

Beyoncé donated $100,000 to four black colleges post Coachella.