Beyoncé

Some Non-Dawnamatrix 2014 VMA Fashions

Yes, more happened at the VMA’s on Sunday night then just Beyoncé’s dancers wearing Dawnamatrix outfits. The very next night actually saw the Emmy award show telecast and to be sure there were some ladies there rocking some amazing couture (a much older crowd, the order of the day seems to be gowns, where anything seems to go with the VMA hip hop hop hop hop-ier set.) We thought it might be good to take a last look at the fashions from the 2o14 VMA’s

Beyoncé & Dawnamatrix at the VMA's, The After Show P.R.

Serofonte called Dawnamatrix and ordered 68 garments in total for the Beyoncé’s VMA outing, including garter belts and stockings, vintage bra and panty girdle sets, all made of high grade latex. Having previously been commissioned by Covergirl to make pieces for Pink and Katy Perry, Dawnamatrix is no stranger to working with pop stars or supplying outfitsand accessories to award shows. This order for Beyoncé’s performance was the culmination of five years of hard work the Boston-based alternate fashion company has been putting into their brand.

Dawnamatrix and Beyoncé at the 2014 VMA’s: Perfect Together

Beyoncé’s stylist, Marni Serofonte just ordered 71 garments from us for Miss Bey’s 16 dancers for Sunday’s VMA’s! We’re deep in the work zone as you can no doubt expect (and with our new line coming out at the end of the month at Montreal Fetish Weekend, plus regular customer orders we were pretty busy to begin with) but to say we are thrilled with this honor would be the understatement of the summer. We have worked with pop divas before. Pink and Katy Perry instantly come to mind, and we have had our designs on hand for big events, from fashion shows to music award ceremonies but the VMA’s is pretty much an alternative fashion designer’s dream. And getting our latex unmentionables this close to a star of Beyoncé’s caliber is absolutely thrilling.