Taylor Swift came in a colorful and diamond jeweled Versace blazer and black Christian knee-high boots, Halsey managed to sneak in a black waist cincher in the middle of her open dress. And as we have come to expect, Queen Latifah showed-off her usual wardrobe class in a sedate yet sexy Sergio Hudson orange suit.
One expects a VMAs host to be entertaining and even outrageous. With Katy Perry at the helm for this year’s show, home viewers as well as the famous in-house audience members had to expect wild (and many) wardrobe choices from the hostess. And Katy Perry did not disappoint with her haute couture array, as she surely paid homage to the medium the VMAs were built on and are broadcast from.
ABC-TV news announcers wondered over Beyoncé latex gown and how she kept cool in it, as Miss Bey topped the dressers at the Met Gala at the beginning of the week. With co-host Taylor Swift “Goin’ Goth” in mostly black thigh-high strappy sandals and a silver mini and Zayn Malik sporting silvery faux robot arms, lots of celebs were attempting dress to the “Manus x Machina: Fashion in an Age of Technology,” theme of the night. While others, notably Beyoncé, went her own way…in a stunning latex fashion design.
Surely other celebrities sported some fine costumes…some bought, some made. Jessica Simpson and Eric Johnson dressed as Christie Brinkley’s character and Clark Griswold respectively from the National Lampoon Vacation. Fashion designer/T.V. reality celeb Nicole Richie stepped out as the spooky The Nightmare Before Christmas’ Jack Skellington. And Taylor Swift fashioned herself as Olaf from Frozen. But all these celebs and even the most adept cosplayer would have to go far to beat Heidi Klum this year.
This year’s VMA’s certainly won’t be the first time that latex clothing has played a part in the show’s proceedings. Dawnamatrix was involved in last year’s Video Music Awards (see here) and proud of it. But this year does mark the first time that world-renown kinky toy store “The Stockroom” lent a hand in ‘dressing’ a nominated video from a major pop star (in this case Taylor Swift). In Swift’s “Bad Blood” latex couture as well as a goodly amount of guns and slowmo female derring-do is widely featured; Swift, Selena Gomez and a slew of current lady stars romp through the clip as secret agent/bad ass ‘chicks’ getting revenge (see the video here.)
One can certainly understand why the “Bad Blood” video has received nine video award nominations, including “Video Of The Year”.
Certainly the iHeartRadio performance/award show is another in a long list of self-celeb congratulatory made-for-T.V. moments, but there is no denying recent onstage fashions are of a whole different-dare we dream it-alternative bent these days? Sure, the original Material Girl and Rihanna have been known to show more than a little skin (Madonna at 56 isn’t shying away from revealing as much of herself as she can) but when we get Taylor Swift dressing so sexy, it’s either that we are one stretch closer to a couture apocalypse or what Dawnamatrix has been about for years is coming to pass…leather, latex, thigh high fishnets and corsets are damn sexy and the world is coming to realize it more and more.
Just last week Chanel No.5 revealed their new mini movie starring Gisele Bündchen. Directed by Baz “Moulin Rouge” Luhrmann the mini film got lots of press. There are such scrumptious shots of an equally scrumptious Gisele surfing, prancing, smiling-as you’d expect investing magic to every scene she is in-one almost forgets why they are watching the five minute plus video. Now comes the news that Karl Lagerfeld snapped-up happy hat wearer Pharrell Williams for the next Chanel flick (Pharrell stars with Cara Delevinge and Hudson Kroenig and a spate of dancers) which was shot last week. It’s big business marrying pop music stars with fashion these days-(did you happen to see Taylor Swift on the cover of UK Vogue for November?)-but Chanel seems to truly be ‘upping the ante’ in the mainstream haute couture world.