Beyoncé

L’Officiel Singapore Magazine and Dawnamatrix!

Stylist Amy Mach contacted us to pull garments for a shoot for November’s L’Officiel Singapore Magazine. Traveling to Japan as we were this was a perfect opportunity to feature Dawnamatrix in a startling beautiful high-end publication while we paired with equally high-end designers. The model featured in the pictorial, Hailey Clausen is “the face of Gucci” and to say we were thrilled have our wares in the shoot with Louboutin, Chanel, Dolce & Gabbana, etc. would be a monumental understatement.

Beyoncé & Topshop

Dawnamatrix supporter Beyoncé is not the only modern-day performer to partner with/create a fashion label or dabble in accessories. Less we forget Rihanna working with River Island, Madonna and her daughter Lourdes’ “Material Girl” selling at Macy’s; the list of pop and fashion working business models and creating brands together grows daily. In fact, it seems these days one isn’t a pop singer or famous personality without, at the very least, supporting or hawking for a couture label, creating a new collection with a fashion designer or developing a whole new brand.

Miss Bey Has a Malfunction

The most famous one had to be Janet Jackson’s at the Superbowl…although who knows if Justin Timberlake grabbing her top off to reveal her nipple encircled/pierced boob was a true wardrobe malfunction. But when it happens to Beyoncé, Miss Bey, the reigning queen diva, to be sure a wardrobe malfunction is going to make news. …

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Dawnamatrix and The Pratt Institute

There is no doubt we exploited our VMA Beyoncé experience (read here) about as best as we could, proud of it all as we were. Blogging, P.R-ing, and yes bragging about that fun and furious work, supplying the pop/R&B diva’s dancers with latex outfits for her end-of-show show-stopping performance this year was one of the highlights …

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Some Non-Dawnamatrix 2014 VMA Fashions

Yes, more happened at the VMA’s on Sunday night then just Beyoncé’s dancers wearing Dawnamatrix outfits. The very next night actually saw the Emmy award show telecast and to be sure there were some ladies there rocking some amazing couture (a much older crowd, the order of the day seems to be gowns, where anything seems to go with the VMA hip hop hop hop hop-ier set.) We thought it might be good to take a last look at the fashions from the 2o14 VMA’s

Beyoncé & Dawnamatrix at the VMA's, The After Show P.R.

Serofonte called Dawnamatrix and ordered 68 garments in total for the Beyoncé’s VMA outing, including garter belts and stockings, vintage bra and panty girdle sets, all made of high grade latex. Having previously been commissioned by Covergirl to make pieces for Pink and Katy Perry, Dawnamatrix is no stranger to working with pop stars or supplying outfitsand accessories to award shows. This order for Beyoncé’s performance was the culmination of five years of hard work the Boston-based alternate fashion company has been putting into their brand.

Dawnamatrix and Beyoncé at the 2014 VMA’s: Perfect Together

Beyoncé’s stylist, Marni Serofonte just ordered 71 garments from us for Miss Bey’s 16 dancers for Sunday’s VMA’s! We’re deep in the work zone as you can no doubt expect (and with our new line coming out at the end of the month at Montreal Fetish Weekend, plus regular customer orders we were pretty busy to begin with) but to say we are thrilled with this honor would be the understatement of the summer. We have worked with pop divas before. Pink and Katy Perry instantly come to mind, and we have had our designs on hand for big events, from fashion shows to music award ceremonies but the VMA’s is pretty much an alternative fashion designer’s dream. And getting our latex unmentionables this close to a star of Beyoncé’s caliber is absolutely thrilling.