Some Non-Dawnamatrix 2014 VMA Fashions

Yes, more happened at the VMA’s on Sunday night then just Beyoncé’s dancers wearing Dawnamatrix outfits. The very next night actually saw the Emmy award show telecast and to be sure there were some ladies there rocking some amazing couture (a much older crowd, the order of the day seems to be gowns, where anything seems to go with the VMA hip hop hop hop hop-ier set.) We thought it might be good to take a last look at the fashions from the 2o14 VMA’s

Beyoncé & Dawnamatrix at the VMA's, The After Show P.R.

Serofonte called Dawnamatrix and ordered 68 garments in total for the Beyoncé’s VMA outing, including garter belts and stockings, vintage bra and panty girdle sets, all made of high grade latex. Having previously been commissioned by Covergirl to make pieces for Pink and Katy Perry, Dawnamatrix is no stranger to working with pop stars or supplying outfitsand accessories to award shows. This order for Beyoncé’s performance was the culmination of five years of hard work the Boston-based alternate fashion company has been putting into their brand.

Dawnamatrix and Beyoncé at the 2014 VMA’s: Perfect Together

Beyoncé’s stylist, Marni Serofonte just ordered 71 garments from us for Miss Bey’s 16 dancers for Sunday’s VMA’s! We’re deep in the work zone as you can no doubt expect (and with our new line coming out at the end of the month at Montreal Fetish Weekend, plus regular customer orders we were pretty busy to begin with) but to say we are thrilled with this honor would be the understatement of the summer. We have worked with pop divas before. Pink and Katy Perry instantly come to mind, and we have had our designs on hand for big events, from fashion shows to music award ceremonies but the VMA’s is pretty much an alternative fashion designer’s dream. And getting our latex unmentionables this close to a star of Beyoncé’s caliber is absolutely thrilling.

"Are We Not Men?" We Are Kardashian

So, Kim Kardashian is going to publish (a hardcover) book of selfies. It seems she has saved a number of pictures that simply did not make the grade for her Instangram account and she’s even hinted that a few of the sexier shots she sent to Kayne back in the day may be included.

Judianna Makovksy; Art in America From An American

It’s just neat to read about and get to know the people who truly are artisans behind the camera making these fantastic films. I know from my own POV I am jazzed anytime I see an actor or actress don a mask, slip on a pair of boots, tickle their behind into some latex. But I also know someone is there to render those costumes as well as fit the performer in them. And one of those people is the wonderfully talented American costume designer Judianna Makovksy.

Let’s talk models, shall we?

The flyer image here was taken by photographer/magazine CEO Erik Von Gutenberg (see his site, magazine, couture here. This model in this show-Kerri Taylor- is just one of the women we have hired to show-off our new line and we’ve announced all of the ladies this week over on our Facebook page:
The ladies we are thrilled to be working with this year are Nea Dune, Holy Scar, Kerri Taylor, who we have worked with before and Véronique Marcoux, Ramsessa Eros, Paisley Lauren, Carl-André Girard, Crimson Heavens Mira LaFleur and July August.

Curve Expo, Lingerie & Swim Show NYC

I liked how more than a few designers-Baci comes instantly to mind-were showcasing ‘alternative’ couture in lingerie. Designing what we do we often find that lots of designers appropriate the label ‘alternative’ simply because they may have incorporated a bit of latex here, created a overtly naughty piece of lingerie there. But as we all know it is a matter of perspective really what is and is not alternative. It’s the old one’s man’s meat is another man’s latex jodhpur quandary.

Paul Allan Shoots Tina Mari For The New Dawnamatrix Line

Paul Allan is currently shooting model Tina Mari (with HMUA being done by Ashley Novak) for our new line. Tina Mari is a Playboy Miss Social Contest Winner and a pro of the highest order who we have used before (see her CCG page here). Here all her appearances previously in our catalog.