With always a good possibility to see some latex lingerie, maybe a performance from KISS and an angel or two, we did have a warm spot in our hearts for the annual Victoria’s Secret Fashion Show. But with recent viewership slipping, celebrity intimates brands like Kim Kardashian’s Skims or Rihanna’s Savage X Fenty grabbing a market share of direct-to-consumer sales, and a sure amount of controversies about its owner, the VS show was canceled in 2019.
Now, it’s back.
This week Victoria’s Secret announced that they will be airing the Victoria’s Secret World Tour. This live event will be streamed and made into a feature-length documentary and will showcase twenty designers from around the world making bespoke VS wardrobes, to be featured alongside other VS creations.
Supposedly set to explore the behind-the-scenes of intimate couture creation from the “VS20,” the global designers picked will create four collections. A runway event will follow, all making up the doc which will ‘drop’ in September (the official press states that the show “will be streamed internationally and culminate in a live fashion event this fall”). In addition to actual clothes, designers, choreographers, musicians, painters, and filmmakers will be featured in the film.
Whether the brand’s best-known asset, its ‘angels,’ will be flying in, nobody yet knows. Nor has it been stated that supermodels like Bella or Gigi Hadid or Candice Swanepoel might make an appearance.
With the brand still enjoying a net worth in North America alone of over $12 billion, Victoria’s Secret seems to be still a viable concern. As Head Creative Director of VS Raúl Martinez said in a press release, he hopes a new era dawns for his lingerie with this upcoming world tour.
“This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour, and entertainment with a nod to beloved iconography from the past but in a bold, redefined way,” Martinez said.
We all will be waiting to see some angels in September.