Andrew Richardson

Dawnamatrix At The 2016 Grammys

Ok, we didn’t exactly make it to the stage, nor were any of our latex outfits dripping off any of the divas of the day. Yes, we would have loved to have accessorized Z LaLa’s whip dress or added some David Bowie-inspired latex bling for Lady Gaga’s tribute. But where our couture was seen Monday night is probably just as important as being on the actual Grammy broadcast, at least when it comes to advertising dollars. It seems a newer Covergirl “Plumpify Mascara” 60 second spot, starring Katy Perry wearing our Skater Dress and inflatable skirt, was shown during Monday night’s music celebration commercials.

Dawnamatrix Inflates Katy Perry For Covergirl’s “Plumpify”

We were contacted by stylist Andrew Richardson over the summer to create a larger-than-life look for the “Fireworks” singer, pieces as sexy as they were unusual, for a Covergirl “Plumpify Mascara” commercial. Dressing a woman known for her outrageous and innovative fantasy costume designs, someone who can straddle both the sexy and the silly, a pop star of infinite different looks and persona, we knew we had to bring the very best to this assignment and take the word “Plumpify” to a whole new level.