Wagging The Dog In The Digital Fashion World
Just these two examples, and there are certainly plenty more, reveal the truth we all live with presently. No longer is social media and the net being influenced or reporting on culture, the reverse now exists, where apps and the social networking are influencing and driving fashion and style, so much so that whole new business are sprouting up from a Grindr or a Kim Kardashian West looking for bloggers (a job no one had before the net) for her beauty app.