Making A Monster Out Of A Midriff

There can be many reasons why a lady or man would dress in what the mainstream would think provocative, sexy, alternative …use the term you like. But in advertising, as was certainly Monster’s motivation, it’s obvious that a comely lady dressed provocatively turns eyes to whatever product that lady might be showing off or supporting. And given the fact that a large percentage of NASCAR viewers are male, Monster knew-and were counting on-their “Energy Girls” getting long looks.