Ken Makes a Fashion Statement…or Question?
Ken is part of the Mattel’s latest “Fashionistas” line, something the toymaker introduced after a Barbie Doll sales slump the beginning of this year. Two years shy of sixty years in existence, maybe the time is right for all these wardrobe and physical changes Mattel is making, for Barbie as well as Ken. In addition to what Mattel is doing with Ken, this year will see 25 new Barbie’s introduced.