Look What Popped-Up In 2016
Not simply the denizens of a Justin Bieber or Drake starting a tour and offering ‘exclusives’ of their merchandise, the pop-up was the gorilla brick-and-mortar de jour of this past year. Google opened temporary locations, as did plenty of other retailers (some not even couture related). The attraction here is that the buyer is able to purchase items they can’t get anywhere else, or items soon to be sold out, and in the pop/fashion world that speaks volumes. And also one’s cool cred increases being part of what is exactly happening now, at locations that often are only revealed to those who scour Instagram or a retailer’s site on a regular basis.