I like to assume that we’ve never angered anybody when creating or selling one of our latex kimonos. Kim Kardashian West though, has angered a bunch of people launching her new shapewear brand, Kimono Intimates.
Claiming that her new undergarment line “celebrates and enhances the shape and curves of women,” it seems by using the word kimono, the reality-star has earned quite a bit of criticism across social media. Dating back to the 15th century, the long-sleeved robe has been a national dress of Japan, mainly worn during special occasions. Passed down through generations of families, one can see how Kardashian naming a shapewear line after such a culture couture touchstone might be taken as a sign of disrespect.
One critic wondered if Kim K. simply grabbed the name because the word kimono starts with letters k…i..m.
Trademarking the Kimono brand last year Kardashian has also applied for trademarks for “Kimono Body,” “Kimono Intimates,” and “Kimono World.”
Copyright infringement and cultural appropriation seems to be one of our modern-day oft ensighted crimes. Whether deliberate attempts at theft, ignorance of existing laws (one might recall Kim’s stepsisters, Kendall and Kylie Jenner getting into trouble when they produced T-shirts with their faces superimposed over copyrighted images of Tupak, Notorious B.I. G. and album covers by Pink Floyd) or some sort of ill-executed tribute.
It is interesting to note though, as one kimono expert pointed out, and we all realize, the kimono is certainly a garment that is the polar opposite of a shapewear piece. The Kimono Intimates underwear is available from XXS to 4XL and in nine shades.
Online criticism can level a heavy burden. Certainly, the Kim Kardashian West’s of the world rely on Twitter positivity and all other social media goodwill, as much or more so than they do any other type of wardrobe selling. This is one story well worth watching.