Celebrating Gloria Vanderbilt

Admittedly know more for jean than ever latex couture, still Gloria Vanderbilt was a giant of the fashion. She died this Monday at the age of 95, with her son and CNN staple Anderson Cooper announcing her death on-air.
Vanderbilt’s brand (before that word was really thrown around so much) became a lusturous star in the 70’s as much as she did. Consort of men like Errol Flynn, Frank Sinatra and Marlon Brando, married and divorced a bunch of time, Vanderbilt was as much a fashion icon a she was a painter, actor, writer, and model across her long lifetime. But it was as a designer that she came into wide public notice.
With her contemporaries like Calvin Klein, and Jordache, Vanderbilt would take jeans from workman’s wardrobe to haute couture. At the very height of her white swan label’s success, circa 1980, she was boasting more than $200 million in sales from her curve-hugging jeans. Beginning her life in the business of fashion in the 70’s, she began by licensing her name as well as a collection of her painting to the Glentex company for a line of scarves to be created. By 1976, the Murjani Corporation launched the jeans line that would bring Vanderbilt to world-wide acclaim, embroidering Vanderbilt’s signature across the back pocket of the new jeans they made, alongside her swan logo. Two years later, Vanderbilt sold the rights to her name to Murjani, relaunching her own company GV Ltd, which he had founded back in ’76. Under GV Ltd. She sold a wide range of wardrobe, plus liqueur and accessories.
L’Oreal also launched eight fragrances under the Gloria Vanderbilt name.
Gloria Vanderbilt was born in New York City in 1924. The only child of Reginald Claypoole Vanderbilt and his second wife, Gloria Morgan, she also happened to be the great-great-granddaughter Cornelius Vanderbilt, the American railroad and shipping magnate. Growing up in wealth and high society as a child Vnaderbilt was involved in a child custody/trust case called (at the time) the ‘trail of the century.’ She would remain as much a social personality as a creative force across all the arts and businesses she worked in.
Dawnamatrix celebrates this amazing lady.