Dawnamatrix Couture Featured in Lady Gaga Haus Laboratories Promo Video

Lady Gaga is as much an icon of alternative styles, latex couture, and pushing-the-envelope empowerment as she is music. To impress upon us all how her worlds intertwine, as of May 30th, the “A Star Is Born” star began presenting her clothing, accessories and other costumes pieces in a Haus of Gaga exhibit at the Park MGM Hotel, in Las Vegas. Lady Gaga currently performs the second leg of her “Enigma” residency at this Las Vegas hotel. The fashion wardrobe and accessories collection (which we blogged about here) features iconic Gaga pieces like her ‘meat dress’, and various wigs. Furthering her Haus of Gaga brand now, the Little Monsters maven had just announced her cosmetics line Lady Gaga Haus Laboratories, and we are proud to say that our Dawnamatrix trousers and gloves have made it into the promo video for this new venture.

See the video here.

Taking inspiration from Gaga’s early days, when she applied lesser-priced drugstore makeup to create her look, the Haus kits will include lip gloss, lip liner, and ‘all-over color. In the video, shot by Daniel Sannwald, you can see models Korbel Andre Bastian wearing our Straight Leg Trousers, our Opera Length Gloves worn by Chavi St. Hill, all under the fashion direction of Nicola Formichetti.

(See his Instagram page here.)

The tag line of the clip declares “Our haus. Your Rules,” while Lady Gaga reiterates that sentiment in the voice over saying: “They say beauty is in the eye of the beholder, but we say beauty is how you see yourself.”

Lady Gaga Haus Laboratories marks the music icon’s first independent business venture, and Gaga’s is the first major beauty brand to launch exclusively on Amazon. Amazon plans to launch Lady Gaga’s make-up kits in nine countries across three continents at the same time. Customers out of this sphere of selling, from Singapore to Brazil, will be able to buy the brand through Amazon’s global store.

We thank all of the talented people who made our couture look so stunning and to Nicola Formichetti for his continued kindness.