L’Oreal’s One Two Punch With Winona Ryder & David Beckham

There was no latex clothing on hand but there was lots of black, as actresses met in fashion solidarity Sunday night at the 2018 Golden Globes Awards. Making a stand for sexual harassment, ladies like Nicole Kidman and Margot Robbie looked smashing in their elegant couture. But within the broadcast, an L’Oreal’s Elvive commercial aired. Starring Winona Ryder, this one-minute clip of the “Stranger Things” mom has her backstage readying herself in her dressing room. Winona plays with her hair, reads a note card attached to flowers, and studies a script, as a stirring Lea’s Michele’s “Anything Possible,” swirls behind her and the point is made about comebacks. Like it or not, this clip blew up across Twitter, arguably landing just as loudly as the fashions of the night and even Oprah Winfrey’s Golden Globes’ speech.

Score the first shot across the bow for L’Oreal.

L’Oreal landed punch number two today as soccer star/hunky model David Beckham just confirmed his collaboration with the cosmetic giant on his new grooming line: House 99 by David Beckham. Beckham posted video and photos in his Instagram account just this morning, revealing the new deal. Supposedly this is something that Beckham has been working on for years (his wife, Victoria, who was once pop star Posh Spice, is a top name in fashion and has her own makeup line with Estée Lauder). Beckham has dabbled in a line of fragrances previously and was said to be coming out with a skin care line two years ago. The House 99 products will include stuff for body, hair and even for men interested in tattoo care, something Beckham would be especially interested in.

House 99 by David Beckham debuts in the UK the first day of February, then a month later in 19 other countries. L’Oreal seems to be taking 2018 early and proactively.