Dawnamatrix Inflates Katy Perry For Covergirl’s “Plumpify”

We were contacted by stylist Andrew Richardson over the summer to create a larger-than-life look for the “Fireworks” singer, pieces as sexy as they were unusual, for a Covergirl “Plumpify Mascara” commercial. Dressing a woman known for her outrageous and innovative fantasy costume designs, someone who can straddle both the sexy and the silly, a pop star of infinite different looks and persona, we knew we had to bring the very best to this assignment and take the word “Plumpify” to a whole new level.